As an entrepreneur, strategic communications professional, and policy wonk, I've worked on social innovations in the for-profit and non-profit world, helping to develop campaigns and solutions to social and natural resource challenges.

I'm constantly tracking and analyzing what make us as humans, inspired to act and respond to new ideas. This is where I share my thoughts and notes. 

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Monday
May072012

The Value of Data Visualization

Here's a quick video from the folks at Column Five, who do a great deal of work with GOOD for their good.is/infographics section.

See below for one of the more recent infographics from the colaboration between the two groups reviewing the shift in ad revenue, as investigated by the Pew Research Center's Project for Excellence in Journalism. 

Click to launch the infographic.

One of the more interesting statistics that stands out from the visualization is the very low percentage of market share that video advertising has. While a small percentage of the revenue market share, it would be interesting to see a visualization on the ROI for each advertising mechanism online. 

ROI measurement for online advertising is an emerging space and yet the measurements for length of time a user spends on pages - with a banner ad in front of them, number click throughs, or time spent watching pre-roll ads are easily measureable. These statistics, correlated against the revenue market share numbers might highlight that, while a smaller percentage of the market for ad dollars, the money put into video is money well spent for capturing the attention and the time of the user. 


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